Missing or losing fish is just part of the fishing, but I never want to lose one because I don’t have the right equipment! And flipping is a one of the most fun ways to catch bass. Feeling that tap never gets old. Probably the most important part of any flipping set up is the hook you choose to use. Personally, I like a straight shank hook. I think it gives me the best hook up ratio. It’s easy to rig, and the bait stays very straight. The hook I have recently started using is an Owner Jungle Hook (with zo-wire). This hook is extremely strong. Four times stronger than other hooks with the same size wire diameter. Having smaller wire, it penetrates the fishes mouth very easily. And I have found my hook up ratio increasing dramatically since using it. It has a great keeper, keeping the head of the bait up and is by far the best hook I have seen – period.